{"id":86991,"date":"2026-02-27T14:44:34","date_gmt":"2026-02-27T19:44:34","guid":{"rendered":"https:\/\/www.mofga.org\/?post_type=stories&p=86991"},"modified":"2026-02-27T14:45:48","modified_gmt":"2026-02-27T19:45:48","slug":"bumper-crop-lee-auto-partnership","status":"publish","type":"stories","link":"https:\/\/www.mofga.org\/stories\/community\/bumper-crop-lee-auto-partnership\/","title":{"rendered":"Bumper Crop Partnership Benefits MOFGA and Local Producers"},"content":{"rendered":"\n

Lee Auto Malls, a third-generation family-owned auto dealer with 13 locations across the state, supports causes they care about through a unique approach to marketing. \u201cI have tried for the last 25 or 30 years to put together some kind of promotion that doesn’t just help us,\u201d says Adam Lee, chairman of the board. To that end, six or eight times a year Lee Auto Malls highlights different organizations \u2014 from Maine Audubon and the Natural Resources Council of Maine, to the Maine Civil Liberties Union and Maine Equal Justice Partners \u2014 on Maine Public Broadcasting. The promotions let listeners know what Lee Auto cares about, while giving airtime to the organizations and supporting Maine Public, where Lee chairs the board.<\/p>\n\n\n\n

\"Bumper
For several years,\u00a0Lee Auto Malls\u00a0has supported MOFGA by sponsoring Bumper Crop vouchers as a membership growth incentive. Bumper Crop can be redeemed at farmers\u2019 markets across Maine, including at the\u00a0Common Ground Country Fair, connecting new members directly with local organic producers.
Photo by Kelsey Kobik for Maine Federation of Farmers’ Markets<\/em><\/figcaption><\/figure>\n\n\n\n

The list of organizations also includes MOFGA, where Lee served as a board member for nine years. \u201cI just feel the work they do is important,\u201d says Lee. \u201c\u200aWe, in our lifetime, will see monarch butterflies become extinct, and that’s because of Roundup, and we don’t take it seriously \u2026 And \u200aMOFGA, to me, is that organization that’s sending up the warning shot, like, \u2018Listen, we cannot keep poisoning the earth.\u2019\u201d<\/p>\n\n\n\n

For the past several years, Lee Auto has sponsored farmers\u2019 market gift certificates, called Bumper Crop, as a MOFGA membership incentive leading up to the Common Ground Country Fair \u2014 turning a corporate gift into an ongoing, community-centered impact. This thoughtful approach not only builds MOFGA\u2019s member community but also directly supports farmers and strengthens Maine\u2019s local food system.<\/p>\n\n\n\n

\u200a\u201dYou join and you get the Bumper Crop coupons, and then you walk through the gate and there’s whole acres of farmers selling wonderful stuff that you can pay for with this,\u201d says Lee.<\/p>\n\n\n\n

And the money \u201cjust goes right back into the local food economy,\u201d adds James DeBiasi, <\/strong>executive director of the Maine Federation of Farmers\u2019 Markets, the nonprofit that administers the Bumper Crop program. <\/p>\n\n\n\n

Bumper Crop launched in 2019, when a Bangor-area employer wanted to give their staff gift certificates that would be valid at multiple local farmers\u2019 markets as part of a wellness initiative. MFFM drew upon their existing relationships with farmers\u2019 markets, and their experience administering Maine Harvest Bucks for Supplemental Nutrition Assistance Program (SNAP) participants, to create a new kind of \u201ccurrency\u201d for Maine\u2019s farms, broadening local food access across all income levels.<\/p>\n\n\n\n

That year, MFFM submitted a three-year grant, with MOFGA as a collaborator, to get Bumper Crop off the ground, one employer-backed wellness initiative at a time. Then in 2021, Lee Auto Malls made a contribution that would quickly scale the program \u2014 and its impact. Thanks to a partnership with Lee Auto, $20,000 worth of Bumper Crop was distributed during Maine Public\u2019s membership drive. <\/p>\n\n\n\n

\"Bumper
When Bumper Crop is spent, the value goes straight to farmers, turning a corporate gift into an ongoing, community-centered impact.\u00a0Photo by Kelsey Kobik for Maine Federation of Farmers’ Markets<\/em><\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Today Bumper Crop is primarily supported through workplace wellness programs \u2014 one of 49 participating employers mailed out $400,000 in Bumper Crop vouchers to 14,000 employees in 2025 \u2014 but Bumper Crop, like most gift certificates, can be purchased by anyone. Some local organizations, for example, purchase Bumper Crop and donate it to food pantries to be distributed among patrons. <\/p>\n\n\n\n

For each and every $5 Bumper Crop voucher spent at one of Maine\u2019s 82 farmers\u2019 markets, the value goes straight to farmers. In 2025, $180,000 in Bumper Crop was spent at markets across the state. \u201cThat\u2019s a number that is concrete that we can celebrate,\u201d says DeBiasi.<\/p>\n\n\n\n

Not only that, but data collected by MFFM shows the impact to be greater than the face value of Bumper Crop spent. From surveys conducted by the organization, 40% of shoppers who used Bumper Crop report \u200agoing to the farmers\u2019 market more frequently because the vouchers reintroduced them, or introduced them, to their market. DeBiasi hopes that Bumper Crop helps build lasting shopping preferences and behaviors for Mainers. \u201cI hope it gets them to pause and orient their grocery shopping around farmers\u2019 markets and local farms more,\u201d he says.<\/p>\n\n\n\n

MFFM speculates the total amount of Bumper Crop spent at markets annually has a financial impact two or three times its value, when accounting for \u201cadditional cash sales from people spending their own money,\u201d says DeBiasi. \u201cWe feel pretty confident that every year it is making a substantial drop in farmers\u2019 gross income, especially those that sell at farmers\u2019 markets.\u201d He says that Bumper Crop also impacts market viability. \u201cAt some of our markets, Bumper Crop is one of three currency programs happening that might comprise 5 to 40% of total sales at that market.\u201d<\/p>\n\n\n\n

DeBiasi credits Lee Auto Malls with jumpstarting Bumper Crop. \u200aBy supporting MOFGA and Maine Public in this unique way, \u201cit allowed this voucher program to scale quickly and to benefit multiple markets quickly,\u201d says DeBiasi. <\/p>\n\n\n\n

\u201cThis thoughtful approach shows how philanthropy can go beyond a one-time donation to build lasting relationships and strengthen Maine\u2019s local food economy,\u201d says Mary Weitzman, MOFGA\u2019s membership and development director. \u201cMOFGA is deeply grateful to Adam Lee and Lee Auto Malls for their continued leadership and for inspiring others to think creatively about how their generosity can nourish farms, families, and communities across our state.\u201d <\/p>\n\n\n\n

This article was originally published in the spring 2026 issue of The Maine Organic Farmer & Gardener<\/strong><\/a>.<\/em><\/p>\n","protected":false},"featured_media":86994,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[250],"tags":[],"class_list":["post-86991","stories","type-stories","status-publish","has-post-thumbnail","hentry","category-community"],"acf":[],"yoast_head":"\nBumper Crop Partnership Benefits MOFGA and Local Producers - 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